Pets Pets Pets is proud to carry Zuke's in Califon, New Jersey. Back in 1995, our founder, Patrick, was on a hike with his Chocolate Lab, Zuke, when he shared his energy bar with him to refuel so they could finish their trek. At that moment, he realized our dogs are just like us — they need healthy treats to keep them going, too. So he created Zuke’s treats, nutrient-rich and made with the Earth’s best ingredients. Zuke’s was founded in Durango, Colorado and still remains dedicated to creating healthy, natural dog treats. Join us on the journey as we fuel our life off leash.